Agency: Lápiz, Chicago
EVP, Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento & María Bernal
Associate Creative Director: Flavio Pina
Art Director: Flavio Pina
Copywriter: Hilary Haselton
Brazilian photographers are facing a very tough competitor lately: image banks. Clients are cutting production budgets for print ads and choosing cheaper ready images rather than professional photographic work. Lumini, a highly awarded Brazilian photography studio, asked Lápiz to create a print campaign to address this problem. The campaign highlights the bold contrast in imagery and proves you can get a better photo if you work with Lumini.